This info comes directly from Hunter Douglas.

• Energy efficiency- Architella shades offer the highest R-values of any Hunter Douglas product, thanks to the greater insulation provided by the three aligned air pockets.
• Vibrant colors- multiple fabric layers prevent color from being washed out by bright light.
• True colors with opaque fabric- unique cell construction means no gray shows through.
• Crisp pleats- TruePleat™ inner cells support the weight of the shade, so outer cells never flatten.
• All Architella fabrics are GREENGUARD Indoor Air Quality Certified® to ensure healthy indoor air.

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